【イベントレポート】ブランディングの基礎と重要性について学べるウェビナー「The New Face of Branding」を開催

English follows Japanese

スタートアップ企業支援とコワーキングスペース運営のfabbit株式会社(本社:東京都千代田区、代表取締役社長:田中 保成)は、「Tha New Face of Branding(ブランディングの新たな局面)」と題したブランディングについて学べるウェビナーを開催しました。本ウェビナーでは、ZeBrand社のBrand and Design strategistのJohn Corleto氏とMotoko Murata氏が登壇し、ブランディングの基礎、そしてビジネスを成長させるためにどのようにブランディングを活用したらよいのか、について紹介しました。










【fabbit 株式会社の会社概要】

代表者:代表取締役 田中 保成

本社所在地:東京都千代田区大手町二丁目6番1号 朝日生命大手町ビル3階



[Event Report]”The New Face of Branding” to learn about the fundamentals and importance of branding

fabbit Inc. (headquartered in Chiyoda-ku, Tokyo, CEO: Yasunari Tanaka), which supports start-up companies and operates co-working spaces hosted a webinar to learn about branding entitled: “The New Face of Branding”. John Corleto, brand and design strategist at ZeBrand, and Motoko Murata took the stage to discuss the fundamental concept of branding and how it can be used to grow your business. 

According to ZeBrand, the branding approach is adaptable to different situations, such as problem solving, and that’s one of the reasons why every person should understand about branding.

According to John, a “brand” is not just an icon, but a concept or an idea that is shaped by the product, the business model, the employees culture, the communication, and other elements. Brand strategy is essential to entrepreneurship, and defining a brand strategy leads to a definition of corporate culture, a rethinking of the customer experience, and the development of new products and services throughout the  business. 

It is stated that there are four steps in developing a brand strategy: 1) brand and business analysis, 2) detailed brand strategy definition, 3) determining the brand experience, and 4) guideline-management monitoring.

In addition, Ms. Motoko introduced ZeBrand and its business, as well as its free toolkit of typography, color, and other tools for designing brands. If you would like to get started with branding, please contact ZeBrand or fabbit.


For more information on fabbit’s upcoming events, please visit;‌


Corporate Overview of fabbit Inc.

Representative: Yasunari Tanaka, CEO

Head office: Asahi Seimei Otemachi Building 3rd Floor, 2-6-1 Otemachi, Chiyoda-ku, Tokyo